Hello everyone :)
Yes, it has been a long time since we last discussed the issue of market research. Actually I spend a fair amount of time online researching, and sometimes hiring coders online to help me as well.
Ok, today I want to tell you about researching your competitors. Researching our competitors is an important task to do, whether you do it yourself or hire someone to do it for you.
Now, we know our keywords and our search terms and we are ready to research our competitors.So, lets get started :)
Bring your list of keywords with you.
Type your main keyword into "Google" browser,
Create a folder in favourites and call it "Competitors Sites" We are going to save these sites for later use
Save all the sites that appear on the first page, (you can include the second page as well if you like)in a sub-folder called "Google".
Now, we will do the same with "Yahoo",
And the same applies for "MSN"
For this part you many need to assign another day if you are doing this yourself.
We are going to visit all the sites in our folder.
What are going to look for?
Please write a note or create a document and save this information,
List the site name?
Does it offer Free information? What? How
Does it sell something? What?
Do you notice any adsense ads embedded in the site?
Can you answer the question of how do you think this site makes money?
Does it offer affiliate commissions?
Can you see any advertisers blocks (Non adsense).
Anything that you'd like to add ;)
Once you have completed the above task then you deserve a break.
It's getting late here but I will continue this topic next time.
Thank you again for your time and interest.
Warmest Regards,
Lama Kalla
Wednesday, March 11, 2009
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4 comments:
Hello! I found your book, "Internet Marketing Glossary - Online Business Dictionary" (3rd edition) scanned and posted at the Internet Archive (www.archive.org/details/InternetMarketingGlossary-OnlineBusinessDictionary). It's listed as Open Source and then Creative Commons license: Attribution-No Derivative Works 2.5 Australia. I'm confused if it can or cannot be used as the inside cover page states "This Glossary is a gift for you. Compliments of Lama Kalla. Thank you for downloading 'The Internet Marketing Glossary'. Please feel free to give it away as a bonus or incentive to help build your own mailing list." while the next page clearly states how it may not be reproduced by any means. Is it possible to post your book as a resource on an e-learning website aimed at ESL students, or it's strictly for personal use? Please let me know. Thank-you.
Hi Lama. I liked your ideas presented on competitor research. I'm putting your blog in my Favs to re-visit.
Hey great site. Thank you. Marketing For Beginners
Thanks for the information, it was something I had considered in such detail. I'd just thought of the checking out the competition for keywords, not necessarily actually looking at the websites and seeing what they have to offer and comparing.
One thing I will do in future is just offer more than competitors, and more quality, that way it'll (hopefully) get people to go for my products and services than my competitors.
All the best.
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